1. Find three advertisements that use puffery. Do you think that puffery or exaggeration is an…

1. Find three advertisements that use
puffery. Do you think that puffery or exaggeration is an effective advertising
tactic? Do you think the use of puffery is ethical? Why or why not?

2. Choose three products you purchased
recently. Identify whether your choice of the product was stimulus-based,
memory-based, or the result of mixed choice. How could marketer use package
information to better appeal to you for any of the products under conditions of
stimulus-based choice?