1. How does the branding and packaging of convenience, shopping, and specialty goods differ? wtrt?..

1. How does the branding and packaging of convenience,
shopping, and specialty goods differ? wtrt? Give examples of actual products to
defend your answer.

2. If you were starting a small business, what are the key
marketing pitfalls you would try to avoid?

3. Select a product or service that you use regularly.
Explain the relative Importance of each of the four elements In the marketing
miX (product, pr1oo, promotion, and place). Then select another product and
determine the extent to which the relative emphasis changes. If It changed, why
did It change?