ARTD 6114 UCL Development of The Fashion Luxury Industry Proposal

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Discuss the development of the fashion luxury industry – analyse the reasons why young Chinese female consumers engage in shopping behavior towards luxury brands;This assignment assesses your ability to:

identify a relevant topic using appropriate market intelligence sources;

use academic sources to develop an understanding of the topic;

create clear and worthwhile research questions;

design research methods that can reliably provide valid answers to the research questions;

consider ethical issues related to the research methods chosen;

plan your work on the final project, identifying opportunities for personal development.

Proposal Structure

1. Abstract

2. introduction

3. literature review

4. methodology

5. timetable for completion, including development plan

6. list of references

7. ethics application forms

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