Business Marketing Strategy & Conventional Retail Stores Discussion

Question Description

I’m working on a business discussion question and need an explanation and answer to help me learn.

Describe how Amazon’s marketing strategy is impacting conventional retail stores.  What specific advantages do online merchants offer shoppers over brick and mortar department stores?  What advantages do conventional department stores offer over online shopping?

How are brick and mortar retail stores reacting to online competitors?  Provide at least 2 examples of how they are changing their marketing strategies.

  • Can an “even playing field” be achieved for both the local retailer and the online merchant offering the same products?  Explain and support your answer.
  • How is Amazon applying technology in order to offer new products and services?  What new capabilities, products, and services may be on Amazon’s roadmap in the future?