California State University Northridge Brand Marketing on Social Media Discussion

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Homework Instruction

You have decided to sell a line of stainless steel water bottles, and must develop a social media marketing plan. Address the following items:

1. Select at least three different forms of paid media that you will use to promote the product.

2. Clearly explain how you plan to use that media, and your reason for selecting it.

3. Select at least three different forms of owned media that you will use for the product. (Facebook, youtube, instagram, etc)

4. Clearly state the purpose that you want to accomplish for each of the media

5. Clearly state what strategy in each of the owned media that you will use to get viewers to continually come back to your media.

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