Columbia College Marketing Methods Discussion
- August 06, 2022/ Marketing
Answer all of the following questions in a single document. (For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )
- Choose an organization. What is its product/service?
- Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
- Describe how the marketing methods build relationships with the consumer.
- What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both “value” and “relationships”? Why do you feel so?
We use the textbook ” Principles of Marketing, 17th edition by:Phillip Kotler and Gary Armstrong”