De Vry University Marketing Plan Question


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Please note:

  • You must use the marketing plan outline that is embedded in the assignment details in files – your plan should be about 10-12 pages long
  • Make sure that you have included each section in the final marketing plan – the headings and sub-headings must be the same
  • Introduce each section briefly, and present the key points, decisions, data for each section as bullet points so that I can see your ideas clearly (this also makes for a more successfully implemented plan in the work environment)
  • Be clear, concise and demonstrate your marketing knowledge
  • Do not use personal pronouns – no I, me, we, our

Week 8: Final Marketing Plan

Week 8: Final Marketing Plan will be evaluated as follows.

Category Points Description
Documentation and Formatting 20 Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The final draft follows APA guidelines.
Organization and Cohesiveness 20 Quality work uses the marketing plan outline for its organization and is properly subdivided into sections with headings.
Editing 20 Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct.
Content 160 Quality work includes a significant scope and depth of research to support any statements, using at least three research sources other than the textbook. Quality work covers all the sections included in the marketing plan outline, including the executive summary. The content presented demonstrates an understanding of the material.
Total 220 A quality submission will meet all of the above requirements.
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