Week 8: Final Marketing Plan will be evaluated as follows.
|Documentation and Formatting||20||Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The final draft follows APA guidelines.|
|Organization and Cohesiveness||20||Quality work uses the marketing plan outline for its organization and is properly subdivided into sections with headings.|
|Editing||20||Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct.|
|Content||160||Quality work includes a significant scope and depth of research to support any statements, using at least three research sources other than the textbook. Quality work covers all the sections included in the marketing plan outline, including the executive summary. The content presented demonstrates an understanding of the material.|
|Total||220||A quality submission will meet all of the above requirements.|