SEU Create Your Own eCommerce Business in Saudi Arabia Case Study



Create your own e-commerce business in Saudi Arabia (website or mobile application), you need to explain the process that you will follow in building your e-commerce presence.

Before you begin to build a website or app of your own, there are some important questions you will need to think about and answer. The answers to these questions will drive the development and implementation of your e-commerce presence.

Set up Your E-Commerce Presence

What is the idea? (the visioning process)

Introduce your e-commerce business.

Provide an overview of your business idea

Product and type of services.

What are the different types of products? Explain 

What kinds of services are provided by your online store? [ customer service, exchange and return, delivery and payment options] Explain

Business statement.

  • Business vision.

Business objective.

  • Systems analysis/planning

Systems design 

  • Building the system (a simple website layout)
  • Testing (What type of testing will be applied?)


  • Functionality for web server 
  • Provides basic functionality for sales 
  • Where’s the money: 
  • What is the company’s business model?
  • Give a general idea of how your business will generate revenues
  • Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc. 
  • What is the ballpark? Characterize the marketplace. – Size, growth, demographics, structure.
  • Where’s the content coming from?
  • Know yourself— conduct a SWOT analysis for your business.
  • Develop an e-commerce presence map. 

Develop a timeline: Milestones. – 6 phases. 

  • How much will this cost?
  • Planning: The Systems Development Life Cycle

Underlying computing equipment needed for e-commerce functionality

  • Right-Sizing Your Hardware Platform: The Demand Side and the Supply Side

Explain the different hardware needed for your site or app.

  • What are the methods of payment you are going to use in your online store and why?
  • What are the commonly used technologies to secure your online transactions? 

Develop a privacy policy. The policy should outline how information will be collected and used?

  • Explain the online, offline and social media marketing strategies you will use to bring people to your website? And why?
  • Explain in detail all the steps from the time a visit is recorded until the final user buys a product.
  • Building an E-Commerce Site: A Systematic Approach
  • Business objectives. What are the capabilities you want your site to have?
  • System functionalities (Shopping cart, payment system …. etc.)
  • Information requirements (Dynamic text and graphics catalog … etc.) 
  • (Logical and Physical)
  • How it will look likes in terms of design and format
  • Create  your own website using
  • Or you can design the layout using any free e-commerce website template
  • Include 2-4 screenshots of your site
  • Choosing Software 
  • The development of e-commerce required a great deal more interactive functionality, such as the ability to respond to user input (name and address forms), take customer orders for goods and services, clear credit card transactions on the fly, consult price and product databases, and even adjust advertising on the screen based on user characteristics. 
  • Online catalogue
  • Shopping cart
  • Credit card processing

Explain the different software you need for your site functionality. 

Choosing Hardware

Payment and Security 

Categorize marketing and advertising strategy and method.

Explain your business e-commerce process