Specifically, you must address the following:
Added Customer Value: Briefly describe the added value your initiative idea brings to customers. Use supporting evidence from course materials in your response.
Added Business Value: Briefly describe the added value your initiative idea brings to the organization. Make sure to note the impact of the added customer value on the business, and use evidence from the course materials to support your response.
Monitoring and Evaluation: Briefly describe how the success of the initiative would be monitored over time and how you’d evaluate the criteria for success.