The app-based transportation service provider Uber launched its very first in-app giving campaign…

The app-based transportation service provider Uber launched
its very first in-app giving campaign with No Kid Hungry in December 2014, with
the aim of driving out childhood hunger in America. One out of five children in
the US struggles with hunger, according to the campaign. Uber customers in over
one hundred cities across the US had the choice to make a $5 donation through
its app to raise funds to support the cause of providing three hundred meals
for needy children. Every $5 donated goes to No Kid Hungry to provide 50 meals
for hungry kids. The campaign was successful and in just four days, the
campaign far exceeded its goal, with Uber riders raising enough cash to provide
more than five million meals, setting a No Kid Hungry record in partnership.

To reach the campaign target:


Uber lunch and Uber CHEF organized in the cities raised 300,000 meals.


Uber gave a direct contribution of 1.5 million meals.


The in-app donations by Uber riders raised 3.25 million meals.