UCSD Marketing Essay


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Based on Chapter 4 and the Sustainability reading on Canvas, please answer the questions presented below– respond to each separately (numbered), completely and concisely.

What is corporate social responsibility (10 points)? Why is it being focused on in business classes these days (8 points)?

Describe a company you believe excels in social responsibility. Explain their behaviors that led you to this choice. (8 points)

Why is ethics an important consideration in marketing decisions (8 points)?

What trade-offs might a company have to make to be socially responsible and responsive to market demands (8 points)?

Do you believe that sustainability is a true strategy or merely fashionable? Please explain. (8 points)

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