University College London Adidas International Business Essay


select a company which has succeeded in offering its product/service in a number of foreign countries. Drawing on relevant theories and empirical evidence, you need to examine the company’s current global operation, and provide analysis, conclusions and recommendations with respect to the questions outlined below.

In this essay, you are expected to discuss following questions:

Why and how is globalization important for the company’s foreign expansion?  

How does the company leverage its resources and capabilities in the process of internationalization?

In your opinion, what are the relevant challenges and potential solutions for your case company moving forward?