Vancouver Island University Espresso Lane to the Global Market Case Study

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  1. What mode of entry should Reale consider? Should it be different based on the market selected?
  2. Discuss in detail, what are the relevant environmental and organizational variables should impact the decision?
  3. Discuss the advantages and the disadvantages of franchising strategy and apply that to how Reale can use franchising strategy to expand and to what country or countries do you recommend for the expansion and why?
  4. Discuss the advantages and the disadvantages of Joint Venture strategy and apply that to how Reale can use this strategy to expand and to what country or countries do you recommend for the expansion and why?
  5. Discuss the advantages and the disadvantages of Wholly Owned subsidiary strategy and apply that to how Reale can use this strategy to expand and to what country or countries do you recommend for the expansion and why?
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