Wilmington University B2B Marketplace Case Study

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Read the three attached articles of Amazon’s entry into the B2B Marketplace along with the 4th article which is provided in the link below.  After reading these article and doing additional internet research, provide a 2 – 3 page paper which responds to the questions listed below:

Why do you think that Amazon decided to enter the B2B Marketplace?

What makes their offering different from traditional B2B marketers and will this differentiation be enough to encourage B2B sellers and buyers to move to Amazon Business?  Frame your answer (either pro and con) with arguments to backup your assessment.

  1. What can and should traditional B2B marketers and sellers do to combat Amazon’s entry into this marketplace?
  2. Resources Provided (Please see attachments)
  3. https://www.applicoinc.com/blog/amazon-business-b2b-distributor/

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