You are asked to profile the three-cluster solution, based on SPSS k-means. It is recommended that..

You are asked to profile the three-cluster solution, based
on SPSS k-means. It is recommended that you do the following: either photocopy
the statement list of Table 11.29 or download it in Excel format from
www.pearsoned.co.uk/schmidt. Place this statement list in front of you and next
to Table 12.19 (mean across clusters on all eighty-eight statements), Figure
12.16 (corresponding graphical display) and Table 12.20 (background).
Simultaneously, use a spreadsheet or wordprocessor to plug in keywords where
each of the segments has extreme values – when compared with one or both of the
other clusters and/or where the differences between two (or three if you can
handle that) is big. Finally, come up with a cluster profiling of all three
clusters. The description need not to be exhaustive but should address key
differences concerning both the statement list and the background data.